brand

Melbourne theatre rebrands as The Coopers Malthouse Theatre

Hot spot: Jim Beam’s Giant Esky 3

In the eye of the storm 5

The brand hoaxers are coming – are you prepared? 4

Landor Associates makes two new hires

Perth agency Block picks up new business

AGL Energy celebrates 175th anniversary with GPY&R ad 2

Fairtrade unleashes ‘instant karma’ 1

Australian Youth Orchestra rebrand transforms ‘raw talent to perfect harmony’ 1

Le Coq Sportif adopts local non-sport positioning 4

Sydney designer wins global Heineken design competition 4

Added Value sees management reshuffle 2

Dan Johns, Ikon Communications national CEO 3

Blue Marlin creates brand design for new Schweppes drink Kokomo

Branson: I wish we’d been branded as Virgin Australia ten years ago 9

Telstra appoints DDB 10

Fidelity Communications wins Mentholatum Australasia 1

Use social media as a listening wall, not a wrecking ball 14