Fidelity Communications wins Mentholatum Australasia

Fidelity Communications has been appointed to handle brand and strategy for healthcare product company Mentholatum Australasia.

The announcement:

Mentholatum Australasia has appointed Fidelity Communications to undertake its brand and strategic planning. The consumer healthcare company, whose brands include Deep Heat, Alpha Keri, OXY, Ice, Confirm and Softlips, made the appointment without a pitch.