F.Y.I.

Torch Media creates new floor format

August 10, 2010 11:19

Torch Media has added a floor format to its campaigns in BWS and Woolworths Liquor. The ads will be placed in front of shelves to advertise the product above it.

The announcement:

Shopper media network TorchMedia has introduced its Floor format into 1,000 BWS and Woolworths Liquor stores nationally.

The Floor advertising is the same successful format used in Woolworths stores, and is positioned in front of the relevant product, at shelf or fridge.

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