Afterpay has gone 'full Swede' in a new campaign with IKEA Australia, to celebrate the buy now, pay later platform being made available at IKEA stores. Developed by Afterpay's in-house creative team, the campaign humorously taps into IKEA's Swedish heritage, using Nordic language to...
Afterpay lands in IKEA stores, goes 'full Swede' in launch campaign
