Roy Morgan: More Australians are aware of Afterpay than PayPal and BPay

July 27, 2022 10:00

The latest Roy Morgan Digital Payments Report shows 82.8% of Australians aged 14+ are now more aware of buy-now-pay-later services such as Afterpay, Zip and Klarna than platforms like PayPal or BPay.

Awareness of buy-now-pay-later payment services is now clearly ahead of other digital payment services, with 17.5 million Australians over 14 having a strong familiarity with various BNPL brands.

This figure poses a stark contrast to the 75.6% of Australians aware of traditional online payment platforms such as PayPal and Western Union, and the 71.7% aware of well-established bill payment services such as BPay.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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