Afterpay lands in IKEA stores, goes ‘full Swede’ in launch campaign

December 10, 2024 10:06

Afterpay has gone ‘full Swede’ in a new campaign with IKEA Australia, to celebrate the buy now, pay later platform being made available at IKEA stores.

Developed by Afterpay’s in-house creative team, the campaign humorously taps into IKEA’s Swedish heritage, using Nordic language to capture attention.

Coinciding with IKEA’s Black Friday sale, the partnership successfully launched mid-November. This week, the creative launched to build awareness of Afterpay’s availability both in-store and online, ahead of the holiday season.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.