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Mumbrella Podcast: Magic PR formulas; the battle for media planning; Optus looks to the bloggers; What next for Toyota? 6

Mumbrella Podcast: News Ltd’s Tony Kendall targets advertisers; Australians leaders in social media; where are all the women creatives? 2

Journo launches tech newswire Delimiter in bid to challenge AAP 11

Mumbrella Podcast: The year in TV; Westfield Facebook application; a bad day in the office for News.com.au 3

It’s going to be a big night – just ask ‘white Obama’ Kevin Rudd

The Mumbrella podcast: Best Job’s awards run; Seven’s new digital offering; Disastrous Dutch’s Destiny; PR lessons of fake McDonald’s memo 1

The Mumbrella podcast: The FlashForward ratings hit; Prevention’s success; Radio winners; Should journos tweet?; The OMD shake-up 3