The Mumbrella podcast: Best Job’s awards run; Seven’s new digital offering; Disastrous Dutch’s Destiny; PR lessons of fake McDonald’s memo
In this week’s Mumbrella podcast, Mumbrella editor Tim Burrowes and PR Scott Rhodie discuss:
- Is the future of journalism going to be like hiring a private detective?
- The ABC’s arts landgrab
- Best Job’s awards glory run
- Cheap and nasty Freeview boxes
- Seven’s new digital channel
- How bad is Optus’ Dutch’s Destiny?
- PR lessons of the fake McDonald’s memo
The Mumbrella podcast is now available for free on iTunes
Recorded with the support of:
RE: ABC Arts Landgrab – during the Howard years, the ABC scaled back its arts coverage notably, when shows on the fine arts, architecture, design et al were cancelled whilst sponsored DIY shows flourished on the commercial networks. At the same time, print media also succumbed to sponsored coverage of the arts, and architecture was reduced to DIY segments sponsored by hardware stores. This has also since been scaled back, with all architecture and built environment coverage now reduced to the real estate liftout.
Commercial media has had more than ample opportunity to tap into this niche, but on the whole, they’ve failed and since put their money elsewhere. ABC has shown previously that they are more than capable of providing great arts coverage, and I for one am more than pleased that they’re ramping up their coverage once more.