Chris Colter

UPDATE: Initiative’s Melissa Fein, Sam Geer, and Chris Colter confirm move to Accenture Song 15

Initiative leaders poached by Accenture Song 2

MasterChef Australia and Crown Resorts set to deliver unique ‘pop-up restaurant’ ALUMNI

The Media Federation of Australia names signature judges for 2024 MFA Awards

2024 MFA Awards officially announced

Initiative’s Marketing Multi returns for 2024 Super Bowl

LEGO, P.E Nation, female-founded agencies latest to join Mumbrella360 lineup

Initiative makes two major leadership promotions

Initiative’s Super Bowl marketing-multi is back

Initiative appoints Nine’s David Cook as head of marketing & IQ

How an idle asset led to NRMA’s Test naming rights deal with Cricket Australia

Initiative promotes Chris Colter to chief strategy & product officer 3

What’s next for for Ten as it pulls breakfast news 1

Did Nine really win the year? And how Ten could turn it around

Is dentsu’s leadership team finally complete? 4

LEGO releases City Stuntz range via Initiative and Mediabrands Content Studio

Media buyers split on move away from daily overnights 2