PepsiCo has launched a campaign that features two of its brands - Doritos and Pepsi Max - in the same ad. Using the line 'Cool the burn', the 2-in-1 marketing promotion pits the spiciness of Doritos Burn against the cooling citrus of Pepsi Max 'Ceasefire' Lime. http://youtu.be/gkUBhg...
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PepsiCo launches Doritos/Pepsi Max co-branding offensive