Clever Buoy

M&C Saatchi creates car with a heartbeat for Lexus to showcase cutting edge technology Miranda Ward

Lexus is claiming to have created the world's first car with a heartbeat, as it connects a car with its driver using technology developed by M&C Saatchi and its innovation lab Tricky Jigsaw. A Lexus RC F coupe has been adapted with the biometric technology which takes information...

Opinion

The Aussie Cannes Lions haul is the lowest in four years – so do we suck at creativity?

11 years ago

11

News

Clever Buoy picks up Internet of Things awards at SXSW Innovation

11 years ago

1

News

M&C Saatchi take home Innovation Grand Prix at Spikes for Clever Buoy

12 years ago

News

Creative technologist James Bush leaves M&C Saatchi for AnalogFolk

12 years ago

3

F.Y.I.

Optus Clever Buoy wins gold at Sharks

12 years ago

Opinion

Optus CMO on plans to digitise the beach, and why they’re moving away from sponsorships

12 years ago

6

News

Optus CMO: Clever Buoy is a brand evolution not an ad campaign

12 years ago

1

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