Creative technologist James Bush leaves M&C Saatchi for AnalogFolk

M&C Saatchi’s creative technologist James Bush has left the agency after two years to take on the role of creative technology director with independent agency AnalogFolk, Mumbrella can reveal.

Bush had been creative technology director at M&C since joining in June 2012, and was part of a 13-person innovation team led by Ben Cooper, and was one of the team which worked on the Clever Buoy project for Optus.

He said: “It’s nice to be joining an agency where innovation is the starting point for every brief. Every agency seems to have a ‘Lab’ these days but not many can apply that kind of thinking and make it standard practice. I’m looking forward to being a part of that at AnalogFolk.”