M&C Saatchi take home Innovation Grand Prix at Spikes for Clever Buoy
M&C Saatchi has taken home the Grand Prix in the innaugural Innovation Spike at this year’s Spikes Asia awards for its Clever Buoy work for Optus.
The work saw the Sydney agency work with Shark Mitigation Systerms West Perth, Google Sydney, Fuel Communications Surry Hills and Optus to develop a new method of keeping humans and sharks apart.
The buoy, which is anchored to a seabed-located box that emits sonar signals into the surrounding water to identify shark-sized objects in the vicinity, draws on the Optus network to send an alert via satellite to the local lifeguard’s smartphone who would then sound an alarm alerting swimmers of the need to get out of the water.
https://www.youtube.com/watch?v=Wv5b4jwABiw
