creative

TBWA\Worldwide president: creative is much harder than what people think 1

Tooheys celebrates the people behind the NRL clubs 4

McDonald’s promote new chicken burgers with competing chefs

Specsavers encourages consumers to ‘get naked’ with contact lens 8

Whiskas launch Catstacam to allow cat-lovers to follow their cats lives via Instagram 13

Status Quo are back for Coles in new ‘Down, Down’ spot 9

AustralianSuper encourages retirees to turn their super into retirement income in new ad 1

William Hill launch inaugural campaign following rebrand of Sportingbet.com.au 4

Clients and procurement are exploiting the passion ad agencies have to create work for less than it is worth, says ECD 19

Dan Murphy’s highlights ‘lowest liquor price guarantee’ in TV ad from Red Jelly 10

Earth Hour campaign focuses on the impact of global warming on Australia farms 4

Kraft promotes nut spreads in first TV campaign in five years 3

Bondi Hipster Christian Van Vuuren directs film noir themed campaign for Virgin Mobile

Toyota focus on customers reactions to The Toyota Buyers’ Advantage in new campaign 4

Telstra adds Clemenger BBDO Sydney to agency roster 11

Blackmores unveil first campaign from The Monkeys featuring Michelle Bridges 7

Woolworths teams up with Disney Pixar for latest Collectibles Domino Stars campaign 16

David Jones celebrates denim with new youth-focused fashion campaign 6