Specsavers encourages consumers to ‘get naked’ with contact lens
Specsavers is promoting its contact lens range with a digital campaign which encourages contact lens wearers to “get naked” with Specsavers.
The campaign, created by Cummins & Partners, targets women and features women talking about the freedom of contact lens using the “get naked” metaphor.
https://www.youtube.com/watch?v=uNTPIa7ALgY
Specsavers director of marketing Sarah McInnes said: “This campaign is all about the benefits of contacts lenses and the freedom that you feel when you take off your glasses.”
SO
BAD
outrageous!
Put up the creative credits so we know who to blame.
Simple proposition. Interesting way to communicate contacts. Like it a lot.
Clever! I like it
(Mumbrella notes this was posted by an employee of Spec Savers who provided their specsavers.com.au email address)
omg so bad
Confused?
Specsavers is a retailer of designer glasses frames, are they not?
Why would they attack their core business?
I thought the slogan was a good attention grabbing idea. But then when I looked at the ad, I think that Spec Savers has gone down a negative path, by sexualising the content and not respecting women.