customer

Personalisation and prospecting: A marketer's guide to data enrichment

Kristina Prokop, CEO and co-founder at Eyeota, asks: How can today’s marketers understand more about who their customers are, and use that information not only to boost customer retention, but to increase new customer acquisition?

Features

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News

KPMG buys customer experience agency UDKU

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Telstra adds Clemenger BBDO Sydney to agency roster

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Woolworths promotes online shopping in ad from Droga5

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Red Rooster asks customers to nominate favourite food that has disappeared from its menu

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News

New marketing boss for ING Direct

13 years ago

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