Digital is the new front door for brands in the customer-led era
The explosion in digital engagement driven by Covid-19 is well beyond anything brands could have anticipated just 18 months ago. Not only has the number of people online grown, but the level of deep engagement has equalled that growth. Having a customer-first mindset and using data is key to success in getting your online brand house in order. The new brand era is customer led, and digital is the front door.
Hear from Woolworths’ experts, watch the video with Amanda Bardwell and Mike Tyquin now…
It is no understatement to say that Australians have fundamentally changed their shopping behaviour over the past twelve months. Woolworths Group’s media business, Cartology partnered with FMCG research consultancy Advantage Group to survey 40 of Australia’s FMCG leaders on their view of the evolving landscape of customer needs and engagement. Their resounding response was that digital is the new front door of retail business, and the new world is a customer led one. And that’s backed by Woolworths’ own insights too.
In a 3-part series Woolworths, Cartology and brands will discuss how the industry is responding to a year of customer transformation. View the first in the series below.
https://vimeo.com/565440914
Cartology is Australia’s premier media company for FMCG brands, unlocking the potential of Woolworths Group’s store network, eCom and digital ecosystems. Cartology connects brands with the Woolworths customer across our supermarkets, Dan Murphy’s and BWS. Cartology provides a direct and trusted avenue for brands to connect in a meaningful way at scale.
Unless it ends in a customer – does any of it matter?
