Mumbrellacast: Seven and Ten lean into digital and forecast a big second half of 2021

iSentia is set to be taken over by Access Intelligence, after 12 months of the falling share prices for the media monitoring company. Software-as-a-Service (SaaS) solutions provider Access Intelligence will acquire 100% of the share capital in Isentia it does not already own at a price of A$0.175 a share. The team breaks down what this means for both iSentia and Access Intelligence customers, and what the takeover means for iSentia CEO Ed Harrison.

Seven West Media has released a trading update, highlighting positive trading conditions in the fourth quarter of FY21,  predicting that its digital earnings will double in FY22. Managing director and CEO James Warburton praised the company for making it through the “risky” part of its early-year slate. So, what should audiences expect from Seven for the rest of the year, and why is the network now expecting more 7Plus users by the time the Olympics rolls around than it originally anticipated? Plus, Zanda Wilson provides a brief rundown of today’s virtual upfront for 10ViacomCBS as it looks towards the launch of Paramount+ and embraces younger audiences.