Seven’s Magnite partnership to give programmatic buying ‘new flexibility’ at the Olympics
With 43 digital channels as well as two linear options available for the upcoming Tokyo Olympics, Seven is offering brands the opportunity to target segments and scale all in one. Mumbrella’s Zanda Wilson caught-up with Seven’s Nicole Bence and Luke Smith, as well as Magnite Australia’s James Young, to find out more.
Seven West Media is predicting that its forthcoming Tokyo Olympics coverage will be one of the biggest events, if not the biggest event, in Australian advertising history.
Kicking off in late July, Seven’s broadcast will include two linear channels as well as 43 digital channels available via the 7Plus platform, which users will need to sign up for. It will include a stack of different language broadcasts as well.
Key to the offering for advertisers is Seven’s partnership with Magnite, which will allow buyers to make detailed and segmented programmatic purchases of inventory.
