data

46% of marketers feel teams are lacking data and analytics skills

Ipsos launches self-service platform, Ipsos Digital

Keep me logged in: The growing importance of the consumer direct relationship 

No ‘silver bullet’ solution for data use as ad industry awaits outcome of Privacy Act review

When it comes to COVID-normal hospitality, tailored marketing has never been more important

Brands need to pull back the curtain on data in order to gain consumer trust

Seven in 2021: More data, more innovation and more marketing opportunities

Flybuys takes a step towards becoming ‘Australia’s largest engagement data platform’ with the launch of data division Unpacked by Flybuys

News Corp Australia supercharges digital offering with new ad products

Nine in 2021: An industry-first Adobe data partnership, Powered expansion and 9Galaxy across radio 5

Christian Zavecz: DYNAMiQ is delivering advertiser certainty in uncertain times for DOOH

Seven West Media signs with new mobile location data partner

Media, creative and data are inseparable. Let’s stop pretending you can split them up and achieve the same results 4

There is more to communicating with consumers than emotion – so why do advertisers keep selling themselves short on big ideas?

Amaysim offers additional data to customers to help them work and study from home 2

Facebook faces $1bn fine for breach of Australian privacy law over Cambridge Analytica scandal 2

How Domain is using big data to evolve its advertising offering

Data gravity is weighing down your business