Christian Zavecz: DYNAMiQ is delivering advertiser certainty in uncertain times for DOOH

The events of 2020 have challenged marketers to rethink just about everything they do – whilst maintaining a real need to keep communicating. And as consumers, while our purchasing behaviours have changed, and we are thinking differently – we still want to live the best lives we can and look to brands for guidance and information. 

QMS Media’s Chief Strategy Officer, Christian Zavecz

Indeed, as consumers, the desire to have timely solutions to our needs and wants at our fingertips (whether it be for fruit juice or a motor vehicle) has only increased as the world becomes less certain.

Meanwhile, while 2020 hasn’t changed consumer habits beyond recognition, it has applied increased pressure on marketers’ advertising budgets and the associated scrutiny to deliver sales and ROI. The most critical marketing output remains – communicating to consumers at the right time, in the right place, and with the certainty that their media investment will deliver.