How Domain is using big data to evolve its advertising offering
With access to 11 million registered users through a recent partnership with Nine, Domain now has one of the nation’s richest first party databases. Tim Lloyd, Senior Ad Tech & Performance Manager at Domain reflects on what this means for advertisers.
A person’s property journey often corresponds with key events in their life. Having children probably means it’s time to upsize from that one-bedroom apartment while retiring might mean trading in the family home for something a bit more manageable.
Tim Lloyd, Senior Ad Tech & Performance Manager at Domain
Research shows that these milestones are a powerful time to influence purchasing decisions. A growing family, for example, might not only need a bigger home but a larger car, new furniture, whitegoods or even a family-friendly holiday.
“For most people, a property purchase is the biggest purchase they will ever make, but there are naturally a lot of other transactions that take place during this pivotal time,” says Tim Lloyd, senior ad-tech and performance manager at Domain.
Domain Media creates advertising solutions for Domain’s non-real estate clients. These tailored solutions are purpose-built to reach audiences in the right place at the right time.
