Ad Tech

Meta launches new AI-powered ad tools

What I wish I’d known about ad tech when I led a media agency

83% of agencies now use programmatic DOOH, with data and targeting capabilities driving usage 2

Australian ad-tech firm Cartelux partners with Ford Motors ASEAN, Google

Poll: Does something need to be done about the dominance of Google in ad tech?

Mumbrellacast: Google’s ad tech dominance and a Dentsu reunion for Ryancap’s ‘missing puzzle piece’

Ad tech services have helped small businesses grow, finds new research from PwC & Google

Google’s dominance in ad tech supply chain harms businesses and consumers, finds ACCC inquiry

Google says its data ‘does not give an unfair advantage’ in the ad tech world

ACCC interim report: Google has the ‘ability and the incentive’ to control $9.1bn ad tech market

Agencies: Stop sacking half your workforce, start thinking laterally 8

The inquiry into media agencies and the ad tech market: What you need to know

How Domain is using big data to evolve its advertising offering

ACCC officially begins ad tech inquiry, along with further five year inquiry into digital platforms 4

IPG’s Cadreon launches solution to extend reach of Facebook and Instagram ads 1

Prepare for the agency bloodbath as digital advertising matures 5

What ad tech can learn from email marketing 4