Poll: Does something need to be done about the dominance of Google in ad tech?

According to the Australian Competition and Consumer Commission (ACCC), competition for ad tech services in Australia is ineffective.

In its final Digital Advertising Services Inquiry report, it found that “over 90% of ad impressions traded via the ad tech supply chain passed through at least one Google service,” and that “Google is by far the largest supplier of each key ad tech service. Its share of impressions is over 70% at each stage of the supply chain, and it has a share of between 40–70% of revenue”.

The ACCC is investigating  the supply of digital platform services as part of the Digital Platform Services Inquiry 2020-2025.