What I wish I’d known about ad tech when I led a media agency
For media agency leaders navigating today’s challenges, here are the top three things about ad tech that ex-agency lead Adele Burke wishes she’d been aware of at the time.
With over a decade of leadership experience at a highly successful media agency, working closely with some of the most recognisable brands in the industry, I prided myself in staying up to date with the latest trends and developments in advertising and technology, and I genuinely thought I had done just that.
Yet, stepping into the world of ad tech—more specifically, data clean rooms and data collaboration—has been an eye-opening experience. Like most agency leaders, I was constantly juggling fast-paced client demands, managing the complexities of the ever-changing media landscape, and all whilst leading a talented team. There was simply no time to pause and delve into the intricacies of emerging tools like data clean rooms or multi-party data collaboration. I knew these buzzwords, but I didn’t fully grasp their transformative potential. To be honest, they sounded overly technical, intimidating, and time-consuming.
Looking back, there are many conversations I’ve had with clients where data collaboration would have been a game-changer for their business – had I known more about it, I could have made a real difference! For media agency leaders navigating today’s challenges, here are the top three things I wish I’d been aware of.
