The industry erupted this week after trade forum Campaign Brief released the latest edition of The Work, with the spread showcasing a clear lack of diverse representation across the board. As the industry reflects, questions are beginning to emerge around the publication’s ‘pay to play’ policy. While the forum’s publisher, Michael Lynch, and industry body, the Advertising Council of Australia, have finally spoken out, some agencies are asking if it is too late, as they consider cutting their relationships with Campaign Brief.
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Agencies considering pulling out despite Campaign Brief apology; Questions arise around ‘pay to play’ model
