Virgin Australia launches first major campaign since appointing creative agency DDB
Virgin Australia used the AFL Grand Final to launch its first major brand campaign since the airline appointed DDB to its creative roster in June.
Centred around ‘Uptimism’, with the tagline “here’s to looking up”, the work is the first major campaign from Virgin Australia since former Telstra marketer Inese Kingsmill joined as chief marketing officer in December 2016.
DDB Australia chief creative officer Ben Welsh told Mumbrella: “Here’s to looking up. It’s just such a wonderful philosophy in life. I don’t think any other brand could own this – it’s inherently optimistic.”
https://www.youtube.com/watch?v=2Pz4RxpF0AY
boring
Big promise
Underwhelming execution
Production feels cheap
Surprised to see this from DDB
It’s a really nice sentiment. Can the friends of @Delta explain to her/him the rather large difference between the two ideas. S/he probably won’t feel quite as smug afterwards. Well done Virgin.
That is terrible, bland and misses any sort of real point.
Great ‘I wish I’d written it’ line!
And awesome to see something with a bit of fun and life in it for a change.
I have been a loyal Velocity member since the scheme began. I fly regularly, domestically with Virgin and get lounge access. The ONE reason I fly with Virgin and not Qantas is because I am able to move onto an earlier flight if I get to the airport early. That is it. It often enables me, when meeting finish early, to be able to hurry home to be with my family. Ultra great convenience and one happy customer.
From watching this TVC, it appears that the seating is a long haul cabin configuration? Please correct me if I am wrong, however in my decade and a half(?) flying Virgin I cannot recall a cabin like that on a domestic flight?
Another Virgin failure…..a very poor copy of Delta’s campaign.
Looks like somebody bought the mood film and said ‘make that!’
So boring… I’ll tell… tell… tell…
I don’t want to be told about you Virgin.
I suppose that’s what you get from a Telstra marketer…
Writing already on the wall already… Out of her depth…