Coles 2021 Christmas ad taps ‘connection’ and ‘laughter’ following major survey

November 4, 2021 9:32

Coles has released its Christmas 2021 campaign via DDB Group Australia, building on its brand platform of ‘Value the Australian Way’.

Coles undertook a survey of 7,500 Australians, which ran from 25 October to 28 October, to examine the attitudes Australians have about the upcoming holiday season.

Coles’ chief marketing officer Lisa Ronson

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Coles 2021 Christmas ad taps ‘connection’ and ‘laughter’ following major survey

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE