digital

Dare Iced Coffee takes its #brainfail tactical campaign to outdoor 1

Guzman y Gomez choose Lowe Profero as digital partner

Fairfax raids AOL London for new programmatic head 2

Double J launches, announces new lineup 3

SMI launches state by state analysis and digital medium breakdowns

MCN launch new ID Insights product to enhance audience reporting

Southern Cross Austereo looks to digital to boost revenues 2

Commercial Radio Australia encourages audiences to buy their mum a digital radio this Mother’s Day 5

Bauer Media Group to launch companion mobile apps in bid to grow masthead sales 3

Digital out of home will lift creative standards says Adshel boss

Paul Sigaloff starts as commercial director at Yahoo!7 1

Nova Entertainment launches video platform and new website

Pernod Ricard CMO: Every brand could have their ‘Wikileaks moment’

Facebook rolls out autoplay on user video content

Big Mobile strikes APAC partnership with Future

Majority of industry workers ‘lack digital competence’ claims new report 7

Former AIMIA boss launches digital consultancy with industry body partnership

IAB dismisses page impression metric in search for best online measurement