digital

Why Google’s changes could take $15b more from marketers 3

What went wrong with Pokémon Go? Three lessons from its plummeting player numbers 10

Netflix programming spend twice as high as entire Australian production market, claims report 3

MFA launches digital training program to set benchmark for basic digital media proficiency

SMI: Market braced for softer end to 2016 as major events take their toll on September

IAB reappoints Gai Le Roy as research director 2

Bye bye banner ads? 4

Simon Dell joins Brisbane agency JSAcreative as head of digital

Adshel expands digital network with 110 new screens

News Corp Australia buys racing publisher punters.com.au 1

Digital video arms race: why user generated content strategies will be a marketer’s saviour 1

Step Change appoints Robert Steers as new head of digital 6

Digital publishers face radical revamp of ad standards; crack-down on pop-ups, big ads and autoplay 5

Atomic 212 appoints Andrea Cehovin senior account director

Spotify sees the future in audio ads but wrestling with monetising premium service 1

Domino’s to roll-out Mandoe digital menu boards and customer wifi as part of new partnership

‘Only a digital dinosaur would ignore print’ says content head 3

Inskin Media launches new mobile ad format aimed at improving viewability