A global pandemic has altered transportation habits, climate change has seen a scramble towards a greener future, and a ban on Russian fuel imports has meant driving a car has never been more costly. As the global automotive industry enters a new era, will it embrace this change or be late to the party? Ahead of the 2022 Mumbrella Automotive Marketing Summit, Emilia Roux speaks with industry experts Toby Talbot, Damian Pincus and Annie Little on what’s currently being done and what’s in store for the future.
The road ahead: experts discuss the challenges, possibilities, and opportunities in the auto industry