Australians priced out of electric vehicles, says Carsales and Volkswagen
Carsales has released an insights report into the uptake of electric vehicles (EV) in the Australian market, finding that while Australians are showing increased interest in electric vehicles, this is yet to translate into sales.
The Moving Electric Vehicles Forward study highlights consumer consideration, the adoption of EVs and why the price range for currently available is proving to be a barrier. Regulation in Australia is one reason for the the lag, as unlike global counterparts such as the United Kingdom, the European Union and the United States – which provide subsidies for the importing, production and purchasing of EVs – Australia does not.
The Moving EV Forward is the result of four pieces of consumer research around the future of electric vehicles in Australia, those being two Carsales consumer insights studies in June 2019 and February 2021, an online Carsales survey in May this year and a Google ‘Gearshift’ study in 2020.
