The road ahead: experts discuss the challenges, possibilities, and opportunities in the auto industry
A global pandemic has altered transportation habits, climate change has seen a scramble towards a greener future, and a ban on Russian fuel imports has meant driving a car has never been more costly. As the global automotive industry enters a new era, will it embrace this change or be late to the party? Ahead of the 2022 Mumbrella Automotive Marketing Summit, Emilia Roux speaks with industry experts Toby Talbot, Damian Pincus and Annie Little on what’s currently being done and what’s in store for the future.
The automotive industry is experiencing dramatic upheaval. Electric vehicles, ride share schemes and changes to the ownership consumption models are just some of the changes starting to emerge as a result of recent global events. And as we enter a ‘new normal’, the most significant changes to the industry are perhaps yet to come.
We asked three industry experts their views on the challenges, possibilities and opportunities within this changing landscape.
What do you see as the number one challenge facing the auto marketing industry in Australia?
Strategy director at The Royals, Annie Little, sees supply chains as the biggest immediate challenge facing the industry, with customers waiting up to 12 months for new vehicles. “In an on-demand world where Amazon Prime promises next-day delivery and Send can bring groceries in under ten minutes, an average wait of 146 days feels like daylight robbery.”
