gaming marketing

SXSW Sydney: Marketers need to learn gaming is 'as big a social platform as TikTok' Lauren McNamara

Gaming is a new, innovative space, and is the greatest opportunity for brands to connect with the Generation Z audience, according to TotallyAwesome's head of data, research and insights, Alice Almeida. Speaking on a panel at SXSW Sydney last week, Almeida was joined by Nico King, E...

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