Livewire, Activision Blizzard Media sign exclusive partnership in ANZ

Andrew Banks

May 4, 2022 8:09

Activision Blizzard Media and global gaming marketing & gametech company Livewire have signed an exclusive partnership to enable brands to authentically engage the mobile gaming audience across ANZ.

The daily average play time for mobile games within ANZ is 20 minutes per day, a testament to the consistency and attention of the mobile gaming audience.

Livewire creates experiences and integrated marketing strategies for the gaming audience using gaming publishers, talent, digital platforms, and emerging technology. Activision Blizzard Media connects brands and players with fan-first integrated advertising experiences across gaming and esports.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics

Activision Blizzard Media eSports exclusive partnership GameTech gaming gaming marketing Livewire Marketing Mobile Gaming

1 COMMENTS

Beau Ushay 4 May 22

In-game has been a thing for a while, with mixed results but if anyone can make it work – it’s Activision. Fascinated to see how this plays out.

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Livewire, Activision Blizzard Media sign exclusive partnership in ANZ

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