Livewire partners with the NBL on NBA 2K League expansion team

Andrew Banks

October 13, 2022 8:40

Livewire, the Australian-founded gaming marketing and gametech company that develops integrated gaming marketing solutions for advertisers, has partnered with Australia’s National Basketball League (NBL) on its landmark deal with the NBA 2K League to launch expansion team NBL Oz Gaming.

The NBA 2K League is a professional esports league that features the best NBA 2K players in the world. The league consists of 25 teams, with 22 teams affiliated with NBA teams, plus three international teams. NBL Oz Gaming will be the first Australian team. Last month, the NBA 2K League Finals attracted a unique audience of 1.1 million.

Livewire will work alongside the NBL to build the NBL Oz Gaming team’s presence in the Australian market with a comprehensive gaming marketing strategy, incorporating talent identification, joint marketing efforts and grassroots events.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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