National Basketball League

The NBA and 2045's activation asked customers to jump and pay

2045 and the NBA hosted an activation that required visitors "to jump, slam and score their purchase[s]". The announcement: In a world where checkout moments are the dullest part of retail, 2045 and the NBA turned them into a sport. Last weekend at the NBA store in Melbourne, t...

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The NBL and Champion celebrate pride with a basketball display

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ESPN and Foxtel extend broadcast contract with NBL for 3 more years

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Champion becomes the official on-court player apparel partner of the Hungry Jack’s National Basketball League

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