A data breach can often be a death knell for brands, but when the brand in question is pop culture and profit-inducing juggernaut Pokémon, it can be easy to say the rules don’t apply. But, talking to Mumbrella, Adam Fischer – head of APAC at gametech and gaming marketing organisation, Livewire – said this isn’t necessarily the case.
Can a brand be too big to be damaged? Just ask Pokémon
