IAB Australia

Ipsos Iris: 20.3m people accessed a news website or app in February

News.com.au the most-read digital news outlet in first Ipsos Iris report

Retail media starts eating up budget from other channels, IAB finds

YouTube music monetisation boss urges brands to focus on relevance and audience state-of-mind

Privacy Act update: Consumers could get ‘unqualified’ right to opt-out of targeted advertising 2

Decarbonising media: how to turn greenwashing into greenworking

PwC and IAB Australia: Digital advertising contributes $94bn to Australia’s GDP

IAB partners with Deakin University to launch digital advertising micro-credential courses

Attention metrics valuable, ‘but not a silver bullet’, says IAB Australia 3

Digital advertising industry talent shortage still severe but may be approaching peak: IAB

83% of agencies now use programmatic DOOH, with data and targeting capabilities driving usage 2

‘Demos are still number one for clients’: IAB’s Le Roy and Omnicom’s CIO

Investors fear advertising slowdown, but $876bn trend in digital ad spend says otherwise

Brands increasingly using game advertising to reach diverse audiences: IAB report

IAB calls for submissions for MeasureUp conference 2022

Brand building is a key driver of rapidly expanding digital video market, finds IAB Australia & PwC

IAB Australia launches affiliate and marketing partnership training

New international speaker for Mumbrella360, as MediaCom, IAB Australia and Green Collar speakers added