Investors fear advertising slowdown, but $876bn trend in digital ad spend says otherwise

July 13, 2022 10:55

Rising inflation is inspiring fears of a cyclical slowdown in advertising dollars, duly reflected in the plummeting stocks of most media and advertising companies. One company however is circumventing the trend of tanking revenues and share price through its comprehensive digital advertising ecosystem – and several others predict a healthy, thriving future for ad spend leading into H2.

Alphabet Inc., Google’s behemothic holding company, has only posted a decline in revenue once, in the second quarter of 2020, when the COVID-19 pandemic began spreading around the globe.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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