Initiative Melbourne

MFA launches industry DE&I strategy

Quest unveils new brand campaign ‘As Local As You Like It’ via The Core Agency

Initiative Melbourne wins national media account for Plush Sofas

Genuine Parts Company moves ‘significantly under-serviced’ media account from Mediacom to Initiative 19

Initiative Melbourne MD Shaun Briggs takes Specsavers’ media planning role 4

Initiative’s Heath Wooster named Bunnings lead as Shane Goninon leaves to run winery 11

Initiative names Leon Sammartino as communications design lead in Melbourne

Initiative Melbourne promotes David Lee to head of digital

Starcom Melbourne strategy director Sérgio Brodsky joins Initiative Melbourne