Initiative Melbourne MD Shaun Briggs takes Specsavers’ media planning role

January 5, 2019 11:57

Managing director of Initiative Melbourne, Shaun Briggs, has joined Specsavers to manage the company’s media planning.

Briggs’ departure is the latest move from the agency’s Melbourne office which saw strategy chief Sérgio Brodsky leave in October as part of a restructure of its national strategy lineup.

Briggs moves from Initiative to client, Specsavers

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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4 COMMENTS

Henry Innis 5 Jan 19

Is this part of an in-housing move? Be interesting to know…

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Paul Wallbank 6 Jan 19

Thanks Henry, we have asked both Initiative and Specsavers about the move. We’re hoping to have a comment on Monday.

Regards,

Paul

Jamie Clift 8 Jan 19

Good on you Briggsy!

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Jason C 8 Jan 19

Shaun is one of the smartest marketers I’ve met. Passionate, smart, articulate. A fantastic hire that won’t disappoint.

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Initiative Melbourne MD Shaun Briggs takes Specsavers’ media planning role

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