John Mescall

Dumb Ways to Die hits 50m YouTube views 2

Something to think about 3

Adland urged to take a lead on representing ethnic diversity 5

Final Mumbrella360 panel to feature industry’s top players from PR, media and advertising 3

Dumb Ways To Die named Australia’s top radio ad 5

MasterCard brings back fanatical All Blacks fan ‘Tim’ to launch PayPass in New Zealand 1

Dumb Ways to Die viral ‘leads to 20% drop in dumb behaviour at Melbourne train stations’ 19

Mescall takes national role at McCann as Sydney ECD departs 2

Dumb Ways To Die viral views exceed the population of Australia 12

Funny and likeable – my strategy creating Dumb Ways to Die 63

Metro Trains ‘Dumb ways to die’ video goes viral 39

The Impossible Orchestra completes 24-hour musical marathon for Care Aware 6

Mccann Sydney appoints Oliver Maisey as CD

New-look McCann hires ten staff 13

Smart acquires The Foundry to become Australia’s biggest independent agency 2