Karmarama

It’s not a given big consultancies will succeed in their marketing push 6

Brands and agencies urged to lift their game to exploit a ‘new era of marketing and creativity’

International speakers from Google, Viacom, Shutterstock and Accenture’s UK ad agency Karmarama join lineup for Mumbrella360

Howcroft’s shift to PwC a lightning strike at the heart of creative by the consultants 34

Morning Update: Ikea names items after Google searches; the year social media peaked; Target takes control of programmatic

Morning Update: Accenture to buy Kamarama; Pixoneye scans your photos for insights; Ikea’s sad dads; cartoonists and Castro

Unibet says luck is no coincidence for hot-headed footballer