Unibet says luck is no coincidence for hot-headed footballer

October 13, 2016 10:24

Gaming company Unibet has launched a new campaign featuring a hot-headed footballer who turns over a new leaf after becoming a social media meme.

The campaign is the latest collaboration between agencies Envy and Karmarama for the brand.

The ad opens with three men watching a football match and, as a player goes in a for tackle, one of the men tells his mates the fiery footballer is about to lose his cool.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics