Morning Update: Ikea names items after Google searches; the year social media peaked; Target takes control of programmatic

Ad Week: Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter.

But while those ads were fairly subtle, its latest effort minces no words. ‘Retail Therapy‘ puts Ikea’s ‘Where Life Happens’ campaign into blunt action with a website where products are renamed to match common Google searches in Sweden.