kickbacks

Is it time to disrupt the murky media-agency business model? Alex Hayes

In this guest post Nico Neumann argues it is time for marketers to have a long hard look under the bonnet of their media agency's trading desk. The discussion around transparency, hidden income, and walled gardens reached a new milestone this month when TubeMogul released their ‘man...

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Morning Update: Agency kickbacks heat up in US; Ugly unicorn triumphs; Google says APAC marketers ‘don’t get mobile’

11 years ago

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Morning Update: Former Mediacom CEO alleges widespread US agency ‘kickbacks’; GroupM responds to rebate allegations

11 years ago

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Mediacom staff forged campaign reports to clients and sold discounted TV ads given to them by media owners, audit reveals

11 years ago

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Mediacom audit: Audience misreporting may have been because staff wanted good client reviews, says CEO

11 years ago

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Mediacom audit: Media agency ‘value banks’ move into the spotlight

11 years ago

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Mediacom audit: Marketers seek compensation as IAG ‘reviews options’ on account

11 years ago

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Mediacom audit: GroupM tightens up procedures on campaign reporting to clients

11 years ago

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