Mediacom audit: Marketers seek compensation as IAG ‘reviews options’ on account
Merrick
Two of the clients who had their campaigns misreported to them by Mediacom staff are seeking compensation from the agency, with IAG indicating that it is “reviewing its options” on whether to take its business elsewhere.
The third affected client, Foxtel, has already fired Mediacom, shifting its business to fellow GroupM agency Mindshare.
The trio were affected by staff at the GroupM agency altering client targets around how many people a TV campaign should reach, to match the actual audience figures.
Obviously absolute nonsense for GroupM to say that Clients were not disadvantaged in any way as a result of the reporting – they were giving their Clients false information about their campaigns – this will affect future decision making by impacted Clients.
Would be very surprised if free media was not being charged to other Clients across the 4 GroupM agencies – would suggest a starting point of January 2008.
An ad agency doing something shonky?
I am shocked and outraged.
I had always assumed that greyhoud trainers and ad agencies were bastions of moral integrity.
Thanks to 4 Corners and Mumbrella I have been rocked to my foundations.