Leo Burnett

Morning Update: Strategist cons agency over $260m; how to win over millennials at branded events; why marketers need message apps

Saatchi & Saatchi’s OPSM Penny the Pirate campaign named most effective in the world 8

Successful Sydney Sevens event signals new opportunities for rugby union marketing 7

Woolworths names former liquor boss Brad Banducci as CEO; reports first half loss $972m 8

Big W scraps marketing director post for new creative manager role as Alison Jones departs 4

Morning Update: The Independent ditches print; Bernie Sanders targets injustice; Microsoft answers questions you didn’t ask

Tale of the ticker tape: How Woolworths’ recent performance follows its revolving agency issues 13

Woolworths drops Leo Burnett Sydney for M&C Saatchi to handle supermarket creative 34

Mumbrella360 video: Behind the Scenes of Creative Campaigns

Morning Update: Twitter tests skippable ads; New iPhone leak?; Will Bunnings’ UK launch work?; TV diversity questioned

‘Stop the madness’: DDB global creative chief says agency is pulling back from award shows 17

Ad wrap: Compare the Market does Christmas; plus ING Direct, Nimble, Bulla and Woolworths

M&C Saatchi win top prize at B&T Awards for second year as Carat takes media agency gong 10

Why are agencies so bad at handling their own reputations in a crisis? 2

Unskilled managers contributing to the lack of diversity in the ad industry argues Paul Fishlock 7

Morning Update: Bill Murray’s Netflix Christmas; Water brand tells millennials to live life; Facebook launches crowdfunding platform

Diversity and creativity – the time for a collective solution is now or it’s just another Groundhog Day 18

Leo Burnett Sydney CEO’s open letter on equality debate 24