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Alex Hayes

January 25, 2016 8:45

AdWeek: Shock Top Teaser Clip Promises the ‘Greatest Super Bowl Ad of All Time’

Shock Top, A-B InBev’s craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand’s new spokesman, comedian T.J. Miller, who sardonically introduces himself and the beer to consumers.

While it launched in 2006 and initially experienced vast growth, doubling year over year, according to the brand’s vp Jake Kirsch, Shock Top has struggled to maintain that growth.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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